https://mmmolly.design Molly Fraser ✷ Designer Fri, 08 Apr 2022 18:08:38 +0000 https://mmmolly.design en https://mmmolly.design/index Thu, 03 Mar 2022 20:32:08 +0000 Molly Fraser ✷ Designer https://mmmolly.design/index An Toronto-based designer turning the ephemeral into the material (and having fun doing it, too)&nbsp; Designer 💡 Enzo Mari Enthusiast 🪑 Filmgoer 📽️ Japanese Speaker 🎏 Thomas Mann Stan 🏔️ Stray Petter 🐈 Motorcyclist 🏍️&nbsp; https://mmmolly.design/Cue Fri, 08 Apr 2022 16:51:52 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Cue PROJECT ︎︎︎Cue TYPE ︎︎︎ 3D Design, Interaction, Branding DURATION ︎︎︎ Research / Oct-Dec 2021 Construction Jan-Mar 2022 TOOLS︎︎︎ OnShape, Adobe Dimension, Figma, Illustrator Informed by research into habit formation and behavioural science, Cue is a smart object designed to help users build sustainable, emotionally fulfilling routines through its app-based contextual reminder system. Project Overview&nbsp;︎︎︎ Research shows that context, rather than conscious effort, is what prompts repeated behaviours. Furthermore, adherence is sustained by positive emotional associations rather than a practical understanding of treatments. Consisting of two modular devices, Cue harnesses the power of context by transforming the user’s environment through light and haptics, customizable through its companion app. Friendly and discrete, its appearance as a pleasing design object helps users form positive emotional connections to their new routines. Cue Carry can travel with users to help build habits on the go, while Cue Base provides a stable point of return as a home charging station. <img width="2200" height="1152" width_o="2200" height_o="1152" data-src="https://freight.cargo.site/t/original/i/ed671a1dad5a2f1f294e52771badaa12116b86e51283f491e77f902111f00d70/01_Banner.png" data-mid="139252361" border="0" src="https://freight.cargo.site/w/1000/i/ed671a1dad5a2f1f294e52771badaa12116b86e51283f491e77f902111f00d70/01_Banner.png" /> Despite our best intentions, Habits are hard to maintain - even if we know they’re good for us. Poor medical adherence (one’s ability to follow treatment regimens) not only directly impacts quality of life, but can come with a significant financial burden, further adding to stress and impacting health outcomes. Despite our best intentions, these and other routines are often difficult to sustain in the long-term and are influenced by a dizzying array of psychological factors. While the very beginning of a habit is triggered by some conscious effort, the end goal is to shift a behaviour into the automatic subconscious - think about how you operate a car without having to think about each individual action, or how you automatically brush your teeth when you head into the bathroom every morning. <img width="1348" height="1348" width_o="1348" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4f2488f67a3bb00c5f24ec882771f12b6bb4a1ffd3d8aa9144cd2b540ea8308e/03_Square1.png" data-mid="139252432" border="0" src="https://freight.cargo.site/w/1000/i/4f2488f67a3bb00c5f24ec882771f12b6bb4a1ffd3d8aa9144cd2b540ea8308e/03_Square1.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9693f06d7b437c276963bb399ce6f5ee1c99b9578ea051e09d8fdac061ca8d23/Cue-Beta-5.png" data-mid="139252534" border="0" src="https://freight.cargo.site/w/1000/i/9693f06d7b437c276963bb399ce6f5ee1c99b9578ea051e09d8fdac061ca8d23/Cue-Beta-5.png" /> <img width="1348" height="1348" width_o="1348" height_o="1348" data-src="https://freight.cargo.site/t/original/i/ca6022df150a8b1afdc837b2640e1fdd8eee12836b5e93f42e97826d557c806d/04_Square2.png" data-mid="139252433" border="0" src="https://freight.cargo.site/w/1000/i/ca6022df150a8b1afdc837b2640e1fdd8eee12836b5e93f42e97826d557c806d/04_Square2.png" /> How can design motivate positive and consistent habit-building for medical treatments? Research shows that context, rather than conscious effort, is what prompts repeated behaviours. Furthermore, adherence is sustained by positive emotional associations moreso than a practical understanding of hhow the treatment works. Building on these research findings, Cue harnesses the power of context by transforming the user’s environment through light and haptics customizable through its companion app. Friendly and discrete, its appearance as a pleasing design object helps users form positive emotional connections to their new routines. Cue Carry can travel with users to help build habits on the go, while Cue Base provides a stable point of return as a home charging station. The companion app is designed to be hands-off after onboarding, allowing users to forego the digital pollution that many reminder apps enforce through endless push notifications vying for attention on a user’s device. <img width="2200" height="1100" width_o="2200" height_o="1100" data-src="https://freight.cargo.site/t/original/i/5893cf11b1a33925f94af82563386460361191c67ab50b0c7fc86a3404f91802/02_Branding.png" data-mid="139252431" border="0" src="https://freight.cargo.site/w/1000/i/5893cf11b1a33925f94af82563386460361191c67ab50b0c7fc86a3404f91802/02_Branding.png" /> Positivity through emphasizing natural balance Cue’s Identity was developed to emphasize a connection with the earth and nature, reflecting the pebble as its primary inspiration. Friendly and stable, its natural curves and balanced palette help to de-medicalize the process of building treatment routines, allowing users to think of the process in a new light. Similarly, it avoids gendered stereotypes or overly sterile visual treatments, making it an approachable option for a wide variety of potential users, from caregivers to those aiming for proactive wellness. https://mmmolly.design/Neither-Here-Nor-There Thu, 03 Mar 2022 20:32:09 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Neither-Here-Nor-There PROJECT ︎︎︎遠近 / Neither Here Nor There TYPE ︎︎︎ Editorial, Art Direction DURATION ︎︎︎ Nov 2021 TOOLS︎︎︎ Adobe Photoshop, Adobe InDesign, Procreate 遠近 (Enkin) / Neither Here Nor There in a collection of essays, interviews, and anecdotes based on a decade of studying and speaking Japanese as a second language. Project Overview&nbsp;︎︎︎ Conceived of as a two-part collection, with one volume written in English and one in Japanese, the total work reflects on the nature of the persona and how it changes between languages. Each section frames its interaction with Japanese culture a little differently, and makes use of a myriad of different interests and lenses through which to view the translation of the self. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d73f1220452d16bf80b650a3cc2198afbb7536df5e3254476655147467432a5b/Enin.gif" data-mid="135247919" border="0" src="https://freight.cargo.site/w/1000/i/d73f1220452d16bf80b650a3cc2198afbb7536df5e3254476655147467432a5b/Enin.gif" /> Representing the in-between of the bilingual experience in all its weirdness The visuals of the volume were created in accordance with the idea of a number of “personalities” manifesting themselves, with the visual language tied together through the use of circles scattering over the spreads. This circle is a reference to the Hinomaru, the rising sun on the Japanese flag, and is warped somewhat in shape and colour to reflect the familiar but distinctly different nature of the volume’s outsider commentary. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d1773006c7b177a4951685b58895b2e358fdeeb17ddbb77a0f31506a467f9132/Enkin-Cover.png" data-mid="135248251" border="0" src="https://freight.cargo.site/w/1000/i/d1773006c7b177a4951685b58895b2e358fdeeb17ddbb77a0f31506a467f9132/Enkin-Cover.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0325f9d135f0a09c4f0f0bfc8c0e110596035989b507d67cbe817c03e01caaf8/Mockup_01b.png" data-mid="135247941" border="0" src="https://freight.cargo.site/w/1000/i/0325f9d135f0a09c4f0f0bfc8c0e110596035989b507d67cbe817c03e01caaf8/Mockup_01b.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cff629297ba869fb8e3cfafb658bb0b9d469eaccf40482bef3299dbc6ccd19c5/Mockup_02b.png" data-mid="135247942" border="0" src="https://freight.cargo.site/w/1000/i/cff629297ba869fb8e3cfafb658bb0b9d469eaccf40482bef3299dbc6ccd19c5/Mockup_02b.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a04bad6c38bd00143419b00fc8d98f6830f771855a315b17547215d9e4e6a61a/Mockup_03b.png" data-mid="135248182" border="0" src="https://freight.cargo.site/w/1000/i/a04bad6c38bd00143419b00fc8d98f6830f771855a315b17547215d9e4e6a61a/Mockup_03b.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/de046090fad6f82dfacd3a69fb217417b91cbee7c83f4640c8a2055f6a8a7f40/Mockup_04b.png" data-mid="135247944" border="0" src="https://freight.cargo.site/w/1000/i/de046090fad6f82dfacd3a69fb217417b91cbee7c83f4640c8a2055f6a8a7f40/Mockup_04b.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7e068e1965095019afd7e5dc371d8a968f5dda0566e6ea1b49605f7a03aebca3/Mockup_05.png" data-mid="135247946" border="0" src="https://freight.cargo.site/w/1000/i/7e068e1965095019afd7e5dc371d8a968f5dda0566e6ea1b49605f7a03aebca3/Mockup_05.png" /> https://mmmolly.design/Matsuri Fri, 08 Apr 2022 18:08:38 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Matsuri PROJECT ︎︎︎ Matsuri Umeshu TYPE ︎︎︎ Packaging, Branding DURATION ︎︎︎ Feb-Mar 2022 TOOLS︎︎︎ Adobe Photoshop, Adobe InDesign, Procreate Matsuri is an Umeshu plum liqueur tasting kit designed to introduce a taste of Japanese summertime to a new market. Project Overview&nbsp;︎︎︎ Each year, the arrival of early summer in Japan brings with it a sweet seasonal pastime: the brewing of umeshu, a golden liqueur made from unripe Japanese plums, rock sugar, and shochu. With its rich colour and aroma, along with an approachable 10- 15% alcohol content level, it’s a domestic favourite that remains largely unknown outside of Japan. Matsuri serves as an excellent introduction to this iconic summer drink. Featuring small-batch Ontario Ume plum liqueur, the set includes a cocktail kit and recipe cards to be enjoyed throughout the season.&nbsp; <img width="5835" height="10001" width_o="5835" height_o="10001" data-src="https://freight.cargo.site/t/original/i/cd8670a389daa7f03e82afda4851e6ae58136ada1334b1af70a1014c63abdf06/Matsuri-01.png" data-mid="140393405" border="0" src="https://freight.cargo.site/w/1000/i/cd8670a389daa7f03e82afda4851e6ae58136ada1334b1af70a1014c63abdf06/Matsuri-01.png" /> <img width="5834" height="10001" width_o="5834" height_o="10001" data-src="https://freight.cargo.site/t/original/i/171a3b366d0408b55c6d4ec6e59078d994d1ca84358baf1af6f0c6bb21d435c1/Matsuri-02.png" data-mid="140393407" border="0" src="https://freight.cargo.site/w/1000/i/171a3b366d0408b55c6d4ec6e59078d994d1ca84358baf1af6f0c6bb21d435c1/Matsuri-02.png" /> <img width="5835" height="10001" width_o="5835" height_o="10001" data-src="https://freight.cargo.site/t/original/i/c1a797328b815df8608db28b4f7fd9badb3aa14fbc45d3c7b5d6c45a09ac0e77/Matsuri-03.png" data-mid="140393408" border="0" src="https://freight.cargo.site/w/1000/i/c1a797328b815df8608db28b4f7fd9badb3aa14fbc45d3c7b5d6c45a09ac0e77/Matsuri-03.png" /> <img width="5834" height="10001" width_o="5834" height_o="10001" data-src="https://freight.cargo.site/t/original/i/157e83d10d89b31ef8b82f428994c53923908c97fc181eddc2434051a4e45149/Matsuri-04.png" data-mid="140393411" border="0" src="https://freight.cargo.site/w/1000/i/157e83d10d89b31ef8b82f428994c53923908c97fc181eddc2434051a4e45149/Matsuri-04.png" /> Perfectly packaged as a gift, or a regular treat for hot summer nights. The kit’s visual styling is an updated reference to the decorative visual language of advertisements and travel tickets from Japan in the 1920s and 1930s, evoking nostalgia for the simplicity of seasonal traditions. Packaging was developed to be as approachable and convenient as possible. The carrier is designed to be both ergonomic and visually appealing, allowing it to be carried easily to special events, and gifted as-is without the need for wrapping or boxes.&nbsp;Information is displayed in English, French and Japanese, further helping in introducing umeshu to a wider audience. <img width="9914" height="9953" width_o="9914" height_o="9953" data-src="https://freight.cargo.site/t/original/i/c17ecda059125b894ae462283e850f687cf33482755ac5ffe7bd9cf2d4666e7f/Matsuri-05.png" data-mid="140393414" border="0" src="https://freight.cargo.site/w/1000/i/c17ecda059125b894ae462283e850f687cf33482755ac5ffe7bd9cf2d4666e7f/Matsuri-05.png" /> <img width="5834" height="10001" width_o="5834" height_o="10001" data-src="https://freight.cargo.site/t/original/i/14d036504f7db5c0fa0a9a4a378fc2d4a48367c922364548e51f16999c0ce785/Matsuri-06.png" data-mid="140393416" border="0" src="https://freight.cargo.site/w/1000/i/14d036504f7db5c0fa0a9a4a378fc2d4a48367c922364548e51f16999c0ce785/Matsuri-06.png" /> https://mmmolly.design/Pattan Thu, 03 Mar 2022 20:32:09 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Pattan PROJECT ︎︎︎ Pattan TYPE ︎︎︎ Packaging, Branding DURATION ︎︎︎ Jan - Feb 2022 TOOLS ︎︎︎ OnShape, UltiMaker, Adobe Illustrator, Trotek Laser Cutter Pattan is a beautiful and practical DIY macrame coaster kit designed with its entire lifespan in mind. Project Overview ︎︎︎Free from single use papers and plastics, it instead utilizes a 3D-printed tray for its interior that functions as a holder for the coasters once they have been completed. This sturdy inner element protects the materials inside while also serving as the sculptural shape of the packaging.&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e55069b991283ca8a1215ebb07426c453baef86346a50e492e30221805fdd96e/YSDN_4010M_W2022_Pr01_Fraser_07GIF.gif" data-mid="135316742" border="0" src="https://freight.cargo.site/w/1000/i/e55069b991283ca8a1215ebb07426c453baef86346a50e492e30221805fdd96e/YSDN_4010M_W2022_Pr01_Fraser_07GIF.gif" /> <img width="2396" height="2396" width_o="2396" height_o="2396" data-src="https://freight.cargo.site/t/original/i/d2edcf33503bfc4678c13438777dc50ee02e47741618452eff6cc9e8a5209c86/YSDN_4010M_W2022_Pr01_Fraser_02SideA.png" data-mid="135316736" border="0" src="https://freight.cargo.site/w/1000/i/d2edcf33503bfc4678c13438777dc50ee02e47741618452eff6cc9e8a5209c86/YSDN_4010M_W2022_Pr01_Fraser_02SideA.png" /> <img width="2342" height="2343" width_o="2342" height_o="2343" data-src="https://freight.cargo.site/t/original/i/afb80312c3454a5513022bef4e5ff3b186079867747f450c8b76ddabd39ff0a9/YSDN_4010M_W2022_Pr01_Fraser_01Top.png" data-mid="135316735" border="0" src="https://freight.cargo.site/w/1000/i/afb80312c3454a5513022bef4e5ff3b186079867747f450c8b76ddabd39ff0a9/YSDN_4010M_W2022_Pr01_Fraser_01Top.png" /> <img width="2902" height="2902" width_o="2902" height_o="2902" data-src="https://freight.cargo.site/t/original/i/779e9695f4448546fb15680f1d100363b48bb195ca81d2fcefca65a4e60779c6/YSDN_4010M_W2022_Pr01_Fraser_04Bottom.png" data-mid="135316738" border="0" src="https://freight.cargo.site/w/1000/i/779e9695f4448546fb15680f1d100363b48bb195ca81d2fcefca65a4e60779c6/YSDN_4010M_W2022_Pr01_Fraser_04Bottom.png" /> 100% creative agency, with 0% of your typical packaging wasteSculptural yet practical, Pattan’s design proves that the pursuit of utility doesn’t always mean sacrificing aesthetics. As a maker of things and an amateur knitter, I’m often dismayed at the amount of packaging waste that is produced at the start of a new project, so I set out with the goal of developing a packaging product where every element is considered, and every feature has a second life. The kit’s belly band features eye-catching colour combinations and graphics on the outside, with instructions and a pattern for completing 3 turk’s head knot coasters printed on the inside, saving both space and material. The belly band is made of a durable but thin card stock, which means that users can even flatten and store it for later use in making more coasters. Tying the packaging together on top is a utensil rest which uses strategic holes placed in its sides to allow for string to tie snugly around the package, ensuring the contents remain inside while in transit. Pattan’s attractive design makes for an excellent housewarming gift, or a treat for any craft-lover looking for a waste-free way to spruce up their home. <img width="2958" height="2958" width_o="2958" height_o="2958" data-src="https://freight.cargo.site/t/original/i/059d5dac1a2d37d2126c825fa741b0979aa97f8ad775594e009aba1925aa5d73/YSDN_4010M_W2022_Pr01_Fraser_05Interior.png" data-mid="135316739" border="0" src="https://freight.cargo.site/w/1000/i/059d5dac1a2d37d2126c825fa741b0979aa97f8ad775594e009aba1925aa5d73/YSDN_4010M_W2022_Pr01_Fraser_05Interior.png" /> <img width="2777" height="2778" width_o="2777" height_o="2778" data-src="https://freight.cargo.site/t/original/i/2b35adfb466cfbb408363854a1071b26c76a0f7e57752a9ffdeec6271922f42e/YSDN_4010M_W2022_Pr01_Fraser_08Stacked.png" data-mid="135316743" border="0" src="https://freight.cargo.site/w/1000/i/2b35adfb466cfbb408363854a1071b26c76a0f7e57752a9ffdeec6271922f42e/YSDN_4010M_W2022_Pr01_Fraser_08Stacked.png" /> <img width="2920" height="2921" width_o="2920" height_o="2921" data-src="https://freight.cargo.site/t/original/i/6208a713190de7dd817c8bd22097715615de4d305af5bb70277d31266e8086c4/YSDN_4010M_W2022_Pr01_Fraser_09FullSet.png" data-mid="135316744" border="0" src="https://freight.cargo.site/w/1000/i/6208a713190de7dd817c8bd22097715615de4d305af5bb70277d31266e8086c4/YSDN_4010M_W2022_Pr01_Fraser_09FullSet.png" /> <img width="2517" height="2517" width_o="2517" height_o="2517" data-src="https://freight.cargo.site/t/original/i/d1e86ebe132a16f528c2a851c62b39c77baa0eff65346dd90f504f0333822110/YSDN_4010M_W2022_Pr01_Fraser_06InUse.png" data-mid="135316740" border="0" src="https://freight.cargo.site/w/1000/i/d1e86ebe132a16f528c2a851c62b39c77baa0eff65346dd90f504f0333822110/YSDN_4010M_W2022_Pr01_Fraser_06InUse.png" /> https://mmmolly.design/Cat-s-Paw-Rice Thu, 03 Mar 2022 20:32:10 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Cat-s-Paw-Rice PROJECT ︎︎︎ Cat’s Paw TYPE ︎︎︎ Packaging, Branding DURATION ︎︎︎ Sep - Dec 2020 TOOLS ︎︎︎ Procreate, Adobe Illustrator, Copic Markers, Sakura Micron Pens, Sewing Machine Through a change in format and interaction, an everyday kitchen staple can reach new levels of ergonomic and emotional experience. Project Overview ︎︎︎Taking inspiration from traditional rice packaging, Cat’s Paw Rice redefines interactions with kitchen staples through identity and interface for a charming, sustainable, and practical experience. Produced in both Backpack and Sling versions, their playful appearance and ergonomic form encourage all members of the family to find joy in everyday activities like errands and shopping. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b22f57888edbc78babb58a265eaf51b60ab141d0318e6c47e80623c6becd1394/CPR_Duo.png" data-mid="135340747" border="0" src="https://freight.cargo.site/w/1000/i/b22f57888edbc78babb58a265eaf51b60ab141d0318e6c47e80623c6becd1394/CPR_Duo.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6067a0906252ac9fc54aa8ab402800676804749f6d8b9c4e7f2710ad8fad2932/CPR_Sticker.png" data-mid="135340757" border="0" src="https://freight.cargo.site/w/1000/i/6067a0906252ac9fc54aa8ab402800676804749f6d8b9c4e7f2710ad8fad2932/CPR_Sticker.png" /> Traditional forms taking on modern functions I first made note of traditional rice packaging during my time living in Kobe, Japan. Smaller packages of rice were often tied together at the top with long pull taps, forming a sort of handle that users could grab to bring their purchase home. Taking this idea of ergonomic carrying and running with it, I developed a line of wearable rice bags that could easily be incororated into a grocery commute. <img width="5659" height="7500" width_o="5659" height_o="7500" data-src="https://freight.cargo.site/t/original/i/fb238907535d53b2754932c3ed97fa3f77f63a184a3abee88a7f9ef9ab092ddd/CPR_SingleSmall-01.png" data-mid="135340752" border="0" src="https://freight.cargo.site/w/1000/i/fb238907535d53b2754932c3ed97fa3f77f63a184a3abee88a7f9ef9ab092ddd/CPR_SingleSmall-01.png" /> <img width="5659" height="7500" width_o="5659" height_o="7500" data-src="https://freight.cargo.site/t/original/i/2b4b92eeb9f8a3107cb16a3fa5d13982742e4b15c9e4353279bc86dba9794ba3/CPR_SingleBig-01.png" data-mid="135340748" border="0" src="https://freight.cargo.site/w/1000/i/2b4b92eeb9f8a3107cb16a3fa5d13982742e4b15c9e4353279bc86dba9794ba3/CPR_SingleBig-01.png" /> https://mmmolly.design/Piscine Thu, 03 Mar 2022 20:32:09 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Piscine PROJECT ︎︎︎ Piscine TYPE ︎︎︎ Custom Font DURATION ︎︎︎ Sep - Dec 2020 TOOLS ︎︎︎ Procreate, Glyphs, Adobe Illustrator &nbsp; An iconic time deserves an iconic font. Piscine is a reverse-weight display font that finds its inspiration in two Jacques - Jacques Demy, and Simon Porte Jacquemus. Project Overview ︎︎︎ Developed with bold colours and a large point size in mind, its high-contrast form balances straight lines with rounded curves and weight with strategic airiness in unexpected ways. It is best used for display and advertising purposes.︎ Piscine is currently in development, with further glyphs and weights to come! <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/3d8e63991269d9eddf536ee7f1070a92006e71820bcdbae724fd029892040285/piscine-01.png" data-mid="135315334" border="0" src="https://freight.cargo.site/w/1000/i/3d8e63991269d9eddf536ee7f1070a92006e71820bcdbae724fd029892040285/piscine-01.png" /> <img width="6668" height="4168" width_o="6668" height_o="4168" data-src="https://freight.cargo.site/t/original/i/6833a37e11095c1a31c31af8dc48b1506a3f4d4f1a4a6be18dce67ff53bb29ed/piscine-05.png" data-mid="135315337" border="0" src="https://freight.cargo.site/w/1000/i/6833a37e11095c1a31c31af8dc48b1506a3f4d4f1a4a6be18dce67ff53bb29ed/piscine-05.png" /> Designed with Chanson des Jumelles on endless loop Piscine provided a first foray into custom type using Glyphs. Letterforms were developed over a month-long period, after which sizing, weight, and interaction between individual characters was further refined. Some surprising variations to stroke thickness were discovered in order to better legibility and balance. <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/20b1870d3b1078e47aa5aa2f4db6429ba744d9cd5a4d4cd20585f3b46219eeff/piscine-02.png" data-mid="135315335" border="0" src="https://freight.cargo.site/w/1000/i/20b1870d3b1078e47aa5aa2f4db6429ba744d9cd5a4d4cd20585f3b46219eeff/piscine-02.png" /> <img width="6667" height="4167" width_o="6667" height_o="4167" data-src="https://freight.cargo.site/t/original/i/d641767dc38fcd427682232d33a8c993200259522ad13d51a45f412c2c18a666/piscine-03.png" data-mid="135345485" border="0" src="https://freight.cargo.site/w/1000/i/d641767dc38fcd427682232d33a8c993200259522ad13d51a45f412c2c18a666/piscine-03.png" /> https://mmmolly.design/Luminance Thu, 03 Mar 2022 20:32:10 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Luminance PROJECT ︎︎︎ LuminanceTYPE ︎︎︎ Experimental BookDURATION ︎︎︎ Oct 2021TOOLS ︎︎︎ Adobe Photoshop, Adobe Indesign Luminance is a visual essay on the subject of a temporary blindness. Project Overview&nbsp;︎︎︎ Printed on transparencies and collected loose-leaf in a folder, each page can be viewed by holding it up to the light. It is formatted in bitmap as a nod to visual field tests, which are used to discern blind spots. Its type is set to be somewhat unyieldy, which forces the reader to proceed slowly, in effect mimicking the experience of trying to read with certain types of visual impairments. Produced as an experimental “book”, it examines the familiar and quotidian in an uncanny new context. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2c176255ca52c41b8c6b12453ee1d502981e7495dc3b885715f6809308f943e2/01_Hero.png" data-mid="135342636" border="0" src="https://freight.cargo.site/w/1000/i/2c176255ca52c41b8c6b12453ee1d502981e7495dc3b885715f6809308f943e2/01_Hero.png" /> An approach as peculiar as the experience it represents. Luminance was composed stream-of-conscious, with a focus on conveying the mood and impressionistic subjectivity of an unfamiliar experience manifesting solely in the interior world of the mind. Thoughts wander, connecting in peculiar ways, while images - my own primary mode of knowing - flash by, unexplained but intuited whether real or not. The primary visual metaphor is that of the moon, whose phases pass by imperceptibly, always hanging overhead, but difficult to fully comprehend in its viscissitudes . The tight turnaround for this project’s deadline made for an excellent experience in typpographic instinct and experimentation with manifesting psychological changes with subtle differences in layout and typography. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bf26ddc54dcd7fa98f3d2e243b09506518dbaeb033bee950219f33efb0983035/moons_001.png" data-mid="135344212" border="0" src="https://freight.cargo.site/w/800/i/bf26ddc54dcd7fa98f3d2e243b09506518dbaeb033bee950219f33efb0983035/moons_001.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b242fe24c013811e10d0aaa4df6836102712ca9acaaf8d83fc550c621586d4a8/moons_002.png" data-mid="135344214" border="0" src="https://freight.cargo.site/w/800/i/b242fe24c013811e10d0aaa4df6836102712ca9acaaf8d83fc550c621586d4a8/moons_002.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/347ca2cfd16bf1a833408174f387f9c8dda998523a7f071361eec18f6520a7e5/moons_003.png" data-mid="135344215" border="0" src="https://freight.cargo.site/w/800/i/347ca2cfd16bf1a833408174f387f9c8dda998523a7f071361eec18f6520a7e5/moons_003.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f4e4c6bcf89391d8b1c43f9b27ea52b9243c8beb6a5929f600a970b1234611fe/moons_004.png" data-mid="135344216" border="0" src="https://freight.cargo.site/w/800/i/f4e4c6bcf89391d8b1c43f9b27ea52b9243c8beb6a5929f600a970b1234611fe/moons_004.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/de57d47ffef5a4e5044c7ec8e4e22301ea83ba6cf477dc75f095c02df7a83f75/moons_005.png" data-mid="135344217" border="0" src="https://freight.cargo.site/w/800/i/de57d47ffef5a4e5044c7ec8e4e22301ea83ba6cf477dc75f095c02df7a83f75/moons_005.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/c74d1877ecb30732ed15da1a84f4771a76eaa3f9cd7e8195bf0f203492f53c6c/moons_006.png" data-mid="135344218" border="0" src="https://freight.cargo.site/w/800/i/c74d1877ecb30732ed15da1a84f4771a76eaa3f9cd7e8195bf0f203492f53c6c/moons_006.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/16fb02f850c006ef4e56f785892227e3a1a7f2a05f342640e48cd293dc2440d2/moons_007.png" data-mid="135344219" border="0" src="https://freight.cargo.site/w/800/i/16fb02f850c006ef4e56f785892227e3a1a7f2a05f342640e48cd293dc2440d2/moons_007.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0fcce13badb82844bd10854c869aecaef50af4c05fb6cba6c5392fe577cac807/moons_009.png" data-mid="135344221" border="0" src="https://freight.cargo.site/w/800/i/0fcce13badb82844bd10854c869aecaef50af4c05fb6cba6c5392fe577cac807/moons_009.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e33a97408598590de0f6c24f4a5b651b80d6a7e6ee62f1777acdbaff64bc1422/moons_010.png" data-mid="135344222" border="0" src="https://freight.cargo.site/w/800/i/e33a97408598590de0f6c24f4a5b651b80d6a7e6ee62f1777acdbaff64bc1422/moons_010.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/8db83269459cfa5e557fbe13c6d09551a25899504f4b6fe680faa65411ddada4/moons_011.png" data-mid="135344223" border="0" src="https://freight.cargo.site/w/800/i/8db83269459cfa5e557fbe13c6d09551a25899504f4b6fe680faa65411ddada4/moons_011.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9d417976ce74477b5e94fad34cc81b072199f2e74f74444f4f0025297e725b88/moons_012.png" data-mid="135344224" border="0" src="https://freight.cargo.site/w/800/i/9d417976ce74477b5e94fad34cc81b072199f2e74f74444f4f0025297e725b88/moons_012.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ac2094f47d03ea88ffa6bf2109b79b59a233ea348cc3d0f4daeed46a7c92e49f/moons_013.png" data-mid="135344225" border="0" src="https://freight.cargo.site/w/800/i/ac2094f47d03ea88ffa6bf2109b79b59a233ea348cc3d0f4daeed46a7c92e49f/moons_013.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/eb8031a2ae10c006e514544dc66e15d2c6e8e02c0353fc2964ecb6c1f0727b5f/moons_014.png" data-mid="135344226" border="0" src="https://freight.cargo.site/w/800/i/eb8031a2ae10c006e514544dc66e15d2c6e8e02c0353fc2964ecb6c1f0727b5f/moons_014.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/efe6aa0d143ab150de3e52d6459c0555c338a001d1fcaabeeb0622a19b5de5b3/moons_015.png" data-mid="135344228" border="0" src="https://freight.cargo.site/w/800/i/efe6aa0d143ab150de3e52d6459c0555c338a001d1fcaabeeb0622a19b5de5b3/moons_015.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bdac0e3895e5e8cde7483f26ea38c2d3242e478803fc24c06864172ec81f025e/moons_016.png" data-mid="135344230" border="0" src="https://freight.cargo.site/w/800/i/bdac0e3895e5e8cde7483f26ea38c2d3242e478803fc24c06864172ec81f025e/moons_016.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/888d81a84fc7dda21eee090dd2461ac6b4f54f8b1e7050eda9dc708271c4cf2a/moons_017.png" data-mid="135344232" border="0" src="https://freight.cargo.site/w/800/i/888d81a84fc7dda21eee090dd2461ac6b4f54f8b1e7050eda9dc708271c4cf2a/moons_017.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/272d7a81e1e4a972d394db5b3073fae1ba00ce004ae6bf4e791dbee565221908/moons_018.png" data-mid="135344234" border="0" src="https://freight.cargo.site/w/800/i/272d7a81e1e4a972d394db5b3073fae1ba00ce004ae6bf4e791dbee565221908/moons_018.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6f7da2724c5caf4a04f9e0cd675376442738dafa7cd1df0c4607b53da6148323/moons_019.png" data-mid="135344235" border="0" src="https://freight.cargo.site/w/800/i/6f7da2724c5caf4a04f9e0cd675376442738dafa7cd1df0c4607b53da6148323/moons_019.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e21aa15a3a0fa12901dc816775aba8839a5ebe0585aea9c7f8c80b37fdecd1f9/moons_020.png" data-mid="135344238" border="0" src="https://freight.cargo.site/w/800/i/e21aa15a3a0fa12901dc816775aba8839a5ebe0585aea9c7f8c80b37fdecd1f9/moons_020.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/50c8a14a3783895415590b18b351d8ad0e1e645022f6d7c219b257e51b18a35e/moons_021.png" data-mid="135344242" border="0" src="https://freight.cargo.site/w/800/i/50c8a14a3783895415590b18b351d8ad0e1e645022f6d7c219b257e51b18a35e/moons_021.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bd893b32b8b544b62630abb3b548a31b37738439806acf32c9ac5c1cd3e1b1e7/moons_023.png" data-mid="135344244" border="0" src="https://freight.cargo.site/w/800/i/bd893b32b8b544b62630abb3b548a31b37738439806acf32c9ac5c1cd3e1b1e7/moons_023.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7d50dd226db778529d5044d88d4b3348709d856d108ec4d5f16c929215601a99/moons_024.png" data-mid="135344245" border="0" src="https://freight.cargo.site/w/800/i/7d50dd226db778529d5044d88d4b3348709d856d108ec4d5f16c929215601a99/moons_024.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/58c773b0e629486c0116a2b8142843ecd2a03d0e249356a452f7ff0563eb941b/moons_025.png" data-mid="135344247" border="0" src="https://freight.cargo.site/w/800/i/58c773b0e629486c0116a2b8142843ecd2a03d0e249356a452f7ff0563eb941b/moons_025.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/431110403c115f08ab39c56d7ba2ad1683a0ddfe46755925d436db55d8f89d92/moons_026.png" data-mid="135344249" border="0" src="https://freight.cargo.site/w/800/i/431110403c115f08ab39c56d7ba2ad1683a0ddfe46755925d436db55d8f89d92/moons_026.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ee5c0ac878c8e9d0d53182174b189f1b96c0d0b1a85afe6a51cca46893153a6d/moons_027.png" data-mid="135344251" border="0" src="https://freight.cargo.site/w/800/i/ee5c0ac878c8e9d0d53182174b189f1b96c0d0b1a85afe6a51cca46893153a6d/moons_027.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/3a5d5035e4e2c24c324dc6c6041957f4a3853f4a76d4313628932f85d6c3aa54/moons_028.png" data-mid="135344252" border="0" src="https://freight.cargo.site/w/800/i/3a5d5035e4e2c24c324dc6c6041957f4a3853f4a76d4313628932f85d6c3aa54/moons_028.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6d2f82d9f0674a7188dc6316fb34cc9e975cac7020d4fa76d778587232e7609d/moons_029.png" data-mid="135344253" border="0" src="https://freight.cargo.site/w/800/i/6d2f82d9f0674a7188dc6316fb34cc9e975cac7020d4fa76d778587232e7609d/moons_029.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7cbc9c583c43e5e6e2d1c777692e0d21b6252abd68398b5e8ccd10fdbc7b63ed/moons_030.png" data-mid="135344254" border="0" src="https://freight.cargo.site/w/800/i/7cbc9c583c43e5e6e2d1c777692e0d21b6252abd68398b5e8ccd10fdbc7b63ed/moons_030.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/342ca4f6f2fca526192e8bdff80a7ef8f68ed9ff2dc9688d8c387f17e4f650f5/moons_031.png" data-mid="135344255" border="0" src="https://freight.cargo.site/w/800/i/342ca4f6f2fca526192e8bdff80a7ef8f68ed9ff2dc9688d8c387f17e4f650f5/moons_031.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9b8de2a11ad24887dbf48e5741cb5814264e1d5398bf00a16c125e1c033271b8/moons_033.png" data-mid="135344258" border="0" src="https://freight.cargo.site/w/800/i/9b8de2a11ad24887dbf48e5741cb5814264e1d5398bf00a16c125e1c033271b8/moons_033.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/43e5a6e2c57beaaa687c2c36ca3f409c2d3912a15ffcf63e00e13ce5d73068f1/moons_035.png" data-mid="135344259" border="0" src="https://freight.cargo.site/w/800/i/43e5a6e2c57beaaa687c2c36ca3f409c2d3912a15ffcf63e00e13ce5d73068f1/moons_035.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/38b21fc10460989cfc533d8da024b36caa6e7cb1dfaea9443e8cab9d0f5bd4c8/moons_036.png" data-mid="135344260" border="0" src="https://freight.cargo.site/w/800/i/38b21fc10460989cfc533d8da024b36caa6e7cb1dfaea9443e8cab9d0f5bd4c8/moons_036.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/01e4dbeb6ed811bd90e62258b7ce1756e305a6bd150ee98e22f0c4fbb29e2d29/moons_037.png" data-mid="135344261" border="0" src="https://freight.cargo.site/w/800/i/01e4dbeb6ed811bd90e62258b7ce1756e305a6bd150ee98e22f0c4fbb29e2d29/moons_037.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d0322e89b1860905786b1214396fb553ebee535dc8f9b39dcdad7b2bdd022aa5/moons_038.png" data-mid="135344262" border="0" src="https://freight.cargo.site/w/800/i/d0322e89b1860905786b1214396fb553ebee535dc8f9b39dcdad7b2bdd022aa5/moons_038.png" /> https://mmmolly.design/Memento Thu, 03 Mar 2022 20:32:10 +0000 Molly Fraser ✷ Designer https://mmmolly.design/Memento PROJECT ︎︎︎ MementoTYPE ︎︎︎ Editorial, Art Direction, PhotographyDURATION ︎︎︎ Mar - April 2020TOOLS ︎︎︎ Procreate, Adobe Photoshop, Adobe InDesign, Nikon D850 Memento is an inquisitive cultural magazine that reëxamines the concept of death from unexpected angles in the hopes of helping readers tackle their own experiences with death. Project Overview&nbsp;︎︎︎ Informed by Thomas Mann’s The Magic Mountain, Memento is an editorial collection framed around an honest and unflinching examination of mortality. Alternating between cultural, anecdotal, symbolic, and literary approaches, its content utilizes humor, empathy, and imaginative imagery to help readers reframe their thoughts around death and dying as a natural process of life that we all must experience. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b6883611dafb025179d3a7f27f6f026c3bbf934b9b0444fc99398a0e081db6d7/Memento.png" data-mid="135342780" border="0" src="https://freight.cargo.site/w/1000/i/b6883611dafb025179d3a7f27f6f026c3bbf934b9b0444fc99398a0e081db6d7/Memento.png" /> An unflinching gaze reckoning with the casually taboo A personal experience with mortality informed the development of this volume, in which death is discussed honestly, openly, and with curiosity. Photography and illustration range from whimsical to mysterious, exploring the different angles by and lenses through which we can consider death and dying. The bright palette of salmon red and royal purple combined with expressive display typefaces encourage the recontextualization of death as a constituent part of life, less to be feared, and more to be reckoned with. <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/e14b824eb8bc1fc408ca18f728ea1ccc4cb807dac9929d5583663a418a8d5043/memento-pages-03.png" data-mid="135343084" border="0" src="https://freight.cargo.site/w/1000/i/e14b824eb8bc1fc408ca18f728ea1ccc4cb807dac9929d5583663a418a8d5043/memento-pages-03.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/52f3155f8ef3187bb48244ebe6455cbfbc88284f475967c6021e11ff427cbca3/memento-pages-02.png" data-mid="135343593" border="0" src="https://freight.cargo.site/w/1000/i/52f3155f8ef3187bb48244ebe6455cbfbc88284f475967c6021e11ff427cbca3/memento-pages-02.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/138b27f24743255673b22a8a2e83e0cd3340f3b7690df87f67d6dd73f211d0d1/memento-pages-04.png" data-mid="135343092" border="0" src="https://freight.cargo.site/w/1000/i/138b27f24743255673b22a8a2e83e0cd3340f3b7690df87f67d6dd73f211d0d1/memento-pages-04.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/b8ff1c7082ea113735160d532df8912a9b87b41a80681d4a95c46adaade9f24c/memento-pages-08.png" data-mid="135343606" border="0" src="https://freight.cargo.site/w/1000/i/b8ff1c7082ea113735160d532df8912a9b87b41a80681d4a95c46adaade9f24c/memento-pages-08.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/7a16da6f6c75d32797c2ebb7db37754ceac508f7a85b279a6041997065f5ce73/memento-pages-05.png" data-mid="135343094" border="0" src="https://freight.cargo.site/w/1000/i/7a16da6f6c75d32797c2ebb7db37754ceac508f7a85b279a6041997065f5ce73/memento-pages-05.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/8f1bbbf18d938d6a122c2b5d8c617f8ac52290563a7344245f7a3b2bf5361a7f/memento-pages-10.png" data-mid="135343117" border="0" src="https://freight.cargo.site/w/1000/i/8f1bbbf18d938d6a122c2b5d8c617f8ac52290563a7344245f7a3b2bf5361a7f/memento-pages-10.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/910b033e76f107e678874d89a43178ae6be737526de969342f7674d1d4a313a1/memento-pages-07.png" data-mid="135343605" border="0" src="https://freight.cargo.site/w/1000/i/910b033e76f107e678874d89a43178ae6be737526de969342f7674d1d4a313a1/memento-pages-07.png" /> <img width="4371" height="3012" width_o="4371" height_o="3012" data-src="https://freight.cargo.site/t/original/i/95472a667ab0e10627ff433907c1df98c0133a8f01062e822ad637a9beeed032/memento-pages-11.png" data-mid="135343137" border="0" src="https://freight.cargo.site/w/1000/i/95472a667ab0e10627ff433907c1df98c0133a8f01062e822ad637a9beeed032/memento-pages-11.png" />